• Inspiring World Woman’s Day
    Bringing World Women’s day to life for the
    Rocket Science Group

The Challenge

The Rocket Science Group challenged us to make International World Women’s Day at HSBC an event to remember when it was launched at the bank’s headquarters to over 100 female business leaders.

Our Response

We took five standard corporate rooms in the HSBC Tower and transformed them into highly creative, inspirational environments designed to inspire visitors, drive new ideas and enhance alternative thinking.

An inspirational corporate landscape

Breathing new life into very standard corporate spaces at HSBC Tower for a one day event was a real challenge for our Design Team. We worked with The Rocket Science Group to treat each themed room as an individual stage set and create a wide range of mobile props, graphics, furniture and lighting systems that could be quickly installed and capable of totally transforming the mood of each space. Energy Rooms featured illuminated globe seating. Environmental Rooms centred around recycled products and the main lecture space included everything from full size plastic cows to bubble tubes, gobo lighting, a stage and 100 different designer chairs. The five rooms completely changed the visitor’s perceptions of a corporate space and the event was a great success.


The Benefits

    1. Full realisation of a brand vision
    2. A highly successful corporate event
    3. Strong visitor feedback
    4. Five totally unique visitor experiences
    5. Fast event installation and strip-out
    6. Reduced normal working practice disruption
    7. Smooth concept integration
    8. Guaranteed product quality and on time delivery