Case Study - High impact exhibition spaces, events and retail environments

Novomatic

ICE is the biggest show in the world of gaming and our spectacular 5,000m2 Novomatic booth is now recognised as the centrepiece of the show and the gaming world itself.

From multi-user virtual reality suites to celebrity introduction zones, live game play arenas and over 300 gambling machines, the booth represents the ultimate gamer’s playground.

The booth welcomes more than 30,000 visitors and includes 35 meeting rooms, a first floor VIP business lounge, a café for 200 people serviced by 2 separate kitchens, plus 4 separate independent business unit booths.

The stats are staggering:

250 tons of construction material
45km of cables (power and data)
400m2 of video walls
210 LED TV screens
16 tons of hanging video walls
44 lorry trailers
33 meeting rooms
6,000m2 carpet
100 person build team

It is to the credit of Evolve’s highly skilled professional team that Novomatic's 'new look' was one of the talking points of the ICE 2013. I am looking forward to many further projects with Evolve and thank them for their exceptional work in the past and particularly for our latest stand which is actually the biggest ever booth built for a gaming show. We are proud of what we've been able to accomplish together.

Novomatic Marketing Manager

The Benefits

Major increase in visitor numbers year on year
Total competitor differentiation
Largest booth ever built for the gaming sector
500+ Gaming machines
Incredibly fast 4 day build schedule and 2.5 day dismantle