• Hello NYX...!
    A perfect partnership at ICE 2016

The Challenge

Working in collaboration with our US build partners we were introduced to NYX Gaming Group in 2015. From the start we knew they had a tricky/ rear hall location…but we came up with a superb solution to ensure no one could miss their brilliant product offer.


Our Response

We know all about difficult site lines and the challenges of booths positioned at the back of exhibition halls and we also know exactly how to deal with them. For NYX we deliberately built the booth around a beautiful wave form signage canopy suspended at the maximum permisable height in the hall. Critically this form not only gave the booth a brilliant sense of drama, but it directly ‘pointed’ the brand at the major site line found in the hall and its height maximised visibility.
We nailed the problems of signage for the booth, but we wanted to do more! So we worked with the ICE orgainsers to add NYX floor graphics across the hall, plus promotional content on the large event display screens outside the halls,......the impact was amazing!!.
The final concept focused visitor attention on two major launch product display pods and a gaming demonstration zone in a hot sales area at the front of the space, while a superb business lounge featuring four meeting rooms and breakout seating for twenty was positioned on a first floor deck offering panoramic views of the show.
The design was completed with a ground floor bar, reception and café….and the best news - More visitors than ever before and a very happy client!

The Benefits

    1. A truly unique stand at a highly competitive show
    2. Great visitor numbers even from a difficult hall location
    3. Enhanced event marketing package delivering greater visitors
    4. Maximum product impact through the dedicated marketing zone and product pods
    5. Exceptional client service with show duration technical support