• If it’s smart we’re there… !
    Taking STMicroelectronics to the next level!

The Challenge

STMicroelectronics wanted to really step up their game at MWC 2018. They needed more meeting rooms, more demo areas and more focus on their extensive product offer. But the space was compact and the footprint was very challenging due to the tricky corner location.



Our Response

We knew immediately that the location demanded a high level video wall to focus attention on the booth from the main walkways and escalators bringing huge numbers of visitors into Hall 7. But we wanted to go beyond a conventional video wall and we developed a stunning curved version designed to ‘wrap’ right around the booth hitting all of the major sight lines and beautifully framing the structure.
Next we moved the design to an open double deck, allowing us to maximise the functionality of the space. We included 8 meeting rooms, a VIP Hospitality Lounge, as well as a relaxing ground floor coffee bar and reception area. But without doubt the most important element of the booth was the product demonstration area. We created an incredible IoT Immersive demonstration area right under the curved video wall bringing amazing focus to this zone. We presented dedicated display points and augmented reality screens to allow huge numbers of visitors to immerse themselves in ST’s world of IoT!
To complete the design and give ST the maximum in terms of sales opportunity, we included 14 screen based demonstration points positioned on the heaviest footfall locations on the booth. This hot sales zone was amazingly exciting as all product display was ‘live’ and the increase in visitor numbers was massive.
We provided dedicated IT support throughout the show and controlled all networking. We even provided a bespoke ordering service for ST and managed all interaction with FIRA to reduce our client’s workload. On behalf of ST, our team ordered all catering, hostesses, staff lunches and even the floral arrangements for the booth…a true end to end service package!