• State Bank of India
    Banging the drum for Indian Banking..!

State Bank of India

Working directly with the brand agency We Are Stream, we took their SBI brand guideline and worked with them to establish a totally new 3D retail banking model. Both our implementation teams then came together to roll the concept out across the UK’s pilot sites.

The brief to us from the State Bank of India was clear – ‘We want banks that don’t perform like any other…they need to be SBI and SBI only!’

We addressed and updated every aspect of the banks performance, from the external signage and façade design, to the total interior scheme, customer journey…even how visitors were greeted as they entered the bank. The result was a new vibrant SBI Banking Concept but more importantly the start of a new banking culture; reassuring current customers and inspiring new ones!
 

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The Benefits

    Agency Benefits
     

    1.    Extension of the agency offer into the 3D environment
    2.    Extension of the agency offer to SBI
    3.    Access to an expert design development partner in retail customer experience
    4.    Faithfull representation of their new brand at all touchpoints
    5.    A trusted implementation and delivery partner for the new brand


    SBI Benefits:
     

    1.    Maximised façade signage and brand promotion at street level
    2.    An exciting new bank concept specifically designed for the target customer groups
    3.    New open zonal floor plan with a defined/quantified retail focus
    4.    Rationalised customer flow model with a wide range of dedicated customer centred zones
    5.    Improved and revised product promotion and dedicated POS
    6.    Digital / interactive on-line banking zones


    A banking concept at the cutting edge of current retail thinking