• Gaining a foothold on the high street

The Challenge

The start-up fast food chain Wok&Go approached us to create a new façade scheme, capable of attracting a new customer base on some of the busiest high streets in the UK. They wanted high quality, low cost and most of all, a very fast project turnaround.

Our Response

In just four weeks from the original briefing, we completely transformed three shop exteriors in Birmingham, Oxford and Hull; taking them from tired has-beens to new destination food outlets that were the talk of the town.


The scheme’s success was all about making big bold statements and keeping the new elements fresh and simple. Our surveys showed that the targeted building stock was diverse, ranging from historical in Oxford, to 1960s unloved in Hull! Our solution was to create a bold set of ‘tools’ including signage and façade elements, as well as flexible window graphics, façade paint finishes and high impact lighting. The end results were shop fronts with massive high street impact and a totally new customer base. Today the results speak for themselves as Wok&Go now operates out of 15 stores right across the UK.

The Benefits

    1. Creation of a totally on-brand customer experience
    2. Exceptional understanding and brand interpretation
    3. Massive high street impact
    4. Very fast programme turnaround
    5. Maximised customer numbers
    6. Maximised customer sales