A sleek and sophisticated booth with seamless LED flowing around the layers of high level LED. Incorporating a meeting room and an immersive LED cube experience, as well as a bar, relaxed seating, product demonstration areas and lifelike models on a rotating stage.
This booth featured a confident overall brand presence with layers of LED circles suspended around a central LED core. This allowed content to flow dynamically up and around from the bottom to the top of the stand, creating an effect that was eye-catching at a distance and mesmerising closer to the stand. It also made the most of the island stand location with an equally high impact from all four of the surrounding aisles.
At the base of the the LED core was a feature bar surrounded by comfortable and flexible seating for informal meetings. Every detail of the stand was finished to an exceptionally high standard and worked together as a meaningful and coherent overall design. The dark base notes of the design acted as a contrasting backdrop for the jewel like colours in the product demonstrations and video content.
Imagine Live have a range of live dealer casino games, featuring classic costume character roles. They needed a way to showcase each themed game world within a strong overall brand experience. We created an immersive game experience pod with synchronised LED floor and wrap around curved wall, activated by a user touchscreen panel. If you selected Robin The Fair the flooring and walls of the pod immediately transported you to the green, leafy environment of Sherwood Forest, whilst scenes from the game played around you to create an atmosphere of adventure and excitement.
The immersive cube at the back of the stand took this product experience to the next level with a 360 degree video experience that was breath-taking and memorable.
We enjoyed the experience a lot of working with Evolve. We had a lot of ideas, Evolve had a lot of ideas and it's nice to have a partnership. We're super happy with how it looks and I think you really can get a feel for all the different products when you walk on. There's a really good immersive experience with all the pods we have for the different brands and we've loved being on here for these few days of the A huge thank you to Evolve Creative Solutions for an outstanding collaboration and a truly impressive stand of Imagine Live at ICE Barcelona 2025!
The attention to detail, innovation, and execution made our presence at the event unforgettable.
Looking forward to future projects together!
Hasmik Mkrtchyan
Chief Marketing Officer, Imagine Live
We are lucky to work with some amazing brands at ICE. Read about the some of the immersive experiences we have designed and built for ICE 2008.