ambition and impact

ICE London is the biggest show in the world of gaming and we have been working with Novomatic since 2012 to create maximum impact with their customers. Designed around a huge 5,000sqm open plan arena, we created an incredible multi-sensory visitor playground which set a new benchmark for both immersive game experiences and exceptional business hospitality.

Perfect project delivery 

Building and de-commissioning this enormous booth in such a tight timeframe takes exceptional coordination and an incredibly skilled, focused and committed team of people. To guarantee its success we employed three on-site Project Managers, oversaw a 100+ person build team, organised and unloaded in excess of 50 articulated lorry trailers and brought together nearly 300 tonnes of construction material … and then packed it all up again for recycling and reuse - in just 36 hours.