flexible spaces and luxury finishes
THQ Nordic wanted an impressive, inviting business hospitality booth with flexible spaces to allow for a range of uses. The polished concrete feature entrance was eye-catching and inviting, framed by vertical slat panelling around a a three metre lit logo. This booth design built upon the heritage of the scandi-chic business booths we had created for THQ Nordic from 2017-2022, while delivering a new and more industrial aesthetic. (There's a link to the previous design at the bottom of this page if you want to see the progression!)
At the heart of this booth was the buzz and atmosphere of a proper bar. This curved concrete-effect structure had LED under lighting, built-in planters, under counter fridges and the whole structure was haloed with a distinctive suspended lighting feature. Around the bar we created flexible café seating areas with warm lighting and inviting opportunities to pull up a chair and catch up with friends and contacts in the gaming industry. The work zones around the edge had brighter lighting and laptop charging points so the team could catch up with some work. 15 private meeting rooms at the back of the booth offered a discreet, fully-branded setting for more formal appointments and a suite of high-tech studios enabled live capture and streaming services.
meeting rooms and hospitality
- Dedicated reception space with desk and seating
- Casual seating and networking areas
- 15 branded meeting rooms including a VIP lounge
- 3 room capture and streaming suite
- Café-bar with casual seating, plus brighter, laptop-friendly work zones
- Professional kitchen serving gourmet cuisine
- Flexible theatre space seating 30+
- Professional kitchen serving gourmet cuisine
- Press desk and dedicated reception space with seating
- Event HQ with merchandise storage plus cloakroom and store
We have worked with Evolve since 2017 so we have been working together very closely for a long time. I'm super happy with the business booth this year."
Melanie: Head of Events - THQ Nordic
To hear more from Melanie click the Play Video button at the top of the page.
our legacy at Gamescom
Transforming a digital world into something you can see and touch, without compromising any of the authenticity is no small task. You can read about our previous work at Gamescom by following these links:
