A New retail banking concept

Design and implementation

Working directly with the brand agency We Are Stream, we took the State Bank of India brand guidelines and worked with them to establish a totally new 3D retail banking model. Both our implementation teams then came together to roll the concept out across the UK’s pilot sites.

Customer journey

We addressed and updated every aspect of the bank’s performance, from the external signage and façade design, to the total interior scheme, customer journey…even how visitors were greeted as they entered the bank. The result was a new vibrant SBI Banking Concept but more importantly the start of a new banking culture; reassuring current customers and inspiring new ones!